As of this post we have 436 active residential properties with an average asking price of $263,000 and an average days on market increasing to 325. The 30 days preceding this post have netted a total of 35 residential sales.

The huge DOM is in large part because the average sale price is hovering near the $200,000 mark and Florence real estate practitioners are reluctant to change the old list at any price philosophy.

I am very happy to see this level of activity holding but I am utterly disgusted with the lack of professionalism by my peers, when it comes to pricing. Overpricing property by over 20 % is pathetic at best!

Currently we have 442 active residential listings with an average listing price of $265,000 and 314 Average Days On Market. During the 30 days preceeding this post, we have had 31 sales with an average sale price of $219,000. If you take out the one rare Woahink Lakefront sale at $900,000 the average sale price would drop to $196,000.

I am happy that the average sales per month is holding up in the 30 range for 2-3 months now. This is considerably better than the 10-15 sales per month we were experiencing for the last year!

As of this post there are 447 residential properties on the market for an average asking price of $266,000 with an average DOM of 312. During the 30 days preceeding this post there have been 27 sales at an average sale price of $209,000.

This market is still suffering from apathetic real estate practitioners and sellers that are unwilling to price their property within 10% of actual sales price. For those that do get the pricing right, the reward is a completed sale in a fairly short period of time.

I have recently taken on a spectacular Ocean View home just North of Florence and is in the exclusive gated community of South View. For unparralled views, sunsets and sun exposure, take a look at this Oregon Coast Ocean View Home. For more information and incredible photos, visit Southview Scenes which also has a great page on Oregon Coast sunsets.

Another great value is this Florence Oregon luxury home, protected from the wind and fog in Munsel Creek Estates.

If you are looking for the best lake front value in Florence, check out this completely updated Woahink Lake front home. It is lake level and has over 170 feet wind protected, South facing, sandy shoreline.

For those looking for a Florence beach area home, check out this impeccable home that has an incredible back yard backing up to 40 acres of Lane County owned land. This home is next to the North Jetty and Heceta Beach area.

In the last 60 days we have seen our Florence market bump from 12-15 sales per month to around 30. Some Agents are failing to advise their clients as to what current market realities are, and that has landed Florence and the entire nation in a fix. All of a sudden there is a new confidence (that generally goes with ignorance) in the Florence real estate market.

As of this posting we have 449 residential properties on the market with an average asking price of $266,000 and an average sale price for the preceeding 30 days of $206,000. That is a $60,000 difference between asking price and the actual sold price.

The bad news is that the average Florence real estate practioner is taking listings roughly 29% over the actual sales price or 19% more than the industry accepted norm of no more than 10% higher than the market.

The good news is that there are a few agents that have the fortitude to do what is best for the client by letting them know what the realities of the current market are!

As of this post, there are 451 active residential listings in the Florence Oregon area with an average asking price of $265,000 and average Days On Market up to 309 from 300.

The average sale price for the 30 days immediately preceding this post is $221,000.

The market time (DOM) increasing is disturbing in as much as this tiny market bump has given some real estate practitioners encouragement to continue with the totally irrational behavior of the past.

Prescribing the old “list at any price” solution to an unsuspecting public, through times of decline, will hopefully end in a justifiable malpractice suit against those without conscience.

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There are currently 462 residential properties on the market with an average asking price of $257,000 with a rediculous 300 Days On Market due to asking prices being 19.5% over the actual sale prices

In the preceding 30 days to this post, there were 32 sales averaging $207,000. That is a whopping $50,000 difference in asking vs sale price.

The Florence real estate market could be so much stronger for buyers and sellers if local practitioners would discard the “list at any price” mantra.

I have been hoping the majority of my peers develop the courage to start counseling their clients about proper pricing. Unfortuantely, that has not been the case.

With the warm fall weather approaching and the children returning to school, it is normal for Florence real estate activity to increase each year, till late fall.

As of this posting there are 467 residential properties available with an average asking price of $256,000 and average DOM at 293.

During the last 30 days, 31 units have sold at an average sale price of $215,000, which is about double the number of average monthly sales for the last year. There has been a remarkable increase in real estate inquiries and showing

Florence real estate practioners and sellers have been slow in getting the asking price of homes closer to the actual sales price. Pricing is critical to this becoming a trend rather than an temporary bump!

Finally. There seems to be a continued uptick in market activity for the Florence Oregon coast area.

In the preceeding 30 days to this post we have had 24 residential sales instead of the 10-15 sales we have been experiencing for months. The average sale price was $216,000, up from preceeding months which hovered below $200,000. The 6 month average sale price was $204,000 and the 12 month average was $214,000.

Now for the bad news. We still have an incredible 465 homes in our residential inventory with an average market time of 293 days on Market and an average asking price of $262,000. The majority of Florence Area practioners just can’t seem to muster the courage, skill or effort to counsel their sellers to price their properties within 10% of actual sales prices like the rest of the world.

I am hoping that this uptick does not give sellers and their agents, reason to cling to the same false hope that they have been clinging to for the last 3 years.

A word of caution is in order. One month’s sales activity in a small market does not make for a trend nor does it solve the nations growing debt that effects real estate values long term.

In any event, I am hoping that this is a trend!

In the 30 days previous to this post, there were 18 sales out of the 469 active residential properties, with an average sale price of $170,000. The average asking price was $252,000 for the same time period.